PatWalkington.com - Expertise in Sales and Marketing

ENGLEFIELD & ARNOLD PUBLISHING, INC., Columbus, OH
Englefield & Arnold is the leader in curriculum-based test preparation materials, for students in grades K-8 in the state of Ohio. Materials include workbooks tied to individual state tests, CD-ROM’s, and fl ashcards. Consulting services included helping the company plan expansion strategies for new markets in K-12 test preparation, and analyzing product line profitability.

CAMPUS K-12, Grand Rapids, MI
Campus K-12 is a web based solution designed to help Michigan Educators manage the continuous improvement of professional development for their teachers, administrators and other school personnel. The system enables all educators to track performance and measure improvement in their teaching and learning plans and to collaborate on-line sharing resources and best practices. Consulting services included reviewing the company’s business plan and sales strategies.

EVAN-MOOR CORPORATION, Monterey, CA
Founded in 1979, Evan-Moor is a K-6 publisher of high-quality, easy-to-use supplementary material for all areas of the curriculum, written, edited and tested by teachers. The company’s books are published and printed in the United States and sold through Bookstores and Teacher Supply Stores throughout the United States and Canada. Consulting services include developing a marketing and sales plan to launch a new technology product.

INTELLITOOLS, Petaluma, CA.
Founded in 1980, IntelliTools is a leading provider of hardware and software giving students with special needs comprehensive access to learning. The company’s flagship product is Intellikeys, a versatile, alternative keyboard that allows teachers to adapt curriculum to meet the diverse needs of individual students. Consulting services included developing a three year business plan, sales strategy, and inside sales program.

PROJECT ACHIEVE, San Francisco, CA
Project Achieve’s state standards centric, web based solution, “Achieve” helps educators keep track of what students have been taught and what they have learned. Achieve helps schools effectively plan instruction and track student performance on standardized tests and assessments throughout the year. Consulting services included providing direction for the company’s sales program and assisting the Director of Sales in implementing changes to improve sales performance.
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NETSCHOOLS, Atlanta, GA and Mountain View, CA.
T he leading one-to-one e-learning company focused on transforming K-12 education through technology integration. The company offers the NetSchools Constellation, a complete internet-based learning system that includes a wireless laptop computer for every student and proprietary curriculum software. Consulting services included managing a strategic partnership with Hewlett-Packard, developing a long term marketing strategy and budget, and executing the strategy, and conducting a market feasibility study.

SERA Learning, San Francisco, CA
SERA Learning has been a recognized leader in providing educational, juvenile justice and community-based organizations with nationally acclaimed, proven-effective life skills programs addressing the needs of youth and young adults ages 10-24. Consulting services included providing direction for the company's sales programs and assisting with increased brand and company awareness in the K-12 market.

TEACHER CREATED MATERIALS, Westminister, CA
Founded in 1982, Teacher Created Materials publishes high quality resource books for all aspects of the curriculum, for early childhood, elementary, middle and high school levels. The company also publishes a line of products such as TechWorks, which help teachers integrate technology into the curriculum. Consulting services included analyzing the company’s sales programs and recommending alternative channels.

TEACHERS' CURRICULUM INSTITUTE (TCI): Palo Alto, CA
Founded in 1989 by a small group of teachers, TCI develops instructional strategies and accompanying curricular materials to help elementary, middle, and high school social studies teachers reach students from diverse academic backgrounds. The company’s best selling program, History Alive! is now joined by a new series for K-4, Social Studies Alive! Consulting services included reviewing the company’s sales programs, sales operations and territory coverage. A Market Opportunity study was also conducted to determine the feasibility of participating in states with textbook adoptions.

TEACHER UNIVERSE, Emeryville, CA
{Division of Knowledge Universe with focus on providing teacher training, professional development, curriculum integration and life-long learning services to educators.} Acting V.P. of Sales. Responsible for developing and implementing the company's sales programs.

WILDRIDGE EDUCATION, Newark, VT
Wildridge develops interdisciplinary educational software for grades 7-12 for use in home school education or public schools. Consulting services included developing a dealer channel including a revenue forecast by channel.

netTrekker, Cincinnati, OH
netTrekker is the award-winning academic search engine specifically designed for school use. Unlike ordinary search engines, netTrekker delivers only the best educational resources from the entire Internet in a safe, organized, standards-aligned format to every desktop, helping to increase student achievement. Consulting services included a review of the company's sales strategies, sales programs and channels to increase effectiveness, productivity, and revenue

Portable Systems, Cupertino, CA
Portable Systems develops and markets enabling technologies used in pocket-size devices to address the portability issue encountered in diverse system environments. By offering quality, service, and cutting-edge technology, Portable Systems intends to make large-scale computer sharing a reality and a genuinely economical solution.