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Enhance Your Company's Visibility
Q: Does your company know who makes the purchasing decisions for it’s product or services?
Q: Can your target audience identify your company’s name and brands?
Q: Are your products represented at key trade shows where decision makers are likely to attend?
Pat Walkington Education Sales & Marketing can help you by providing these services:
Strategic Marketing
- Brand development
- Market research and analysis
- Corporate identity, branding and logos
- Logo Development
- Focus groups -facilitation and feedback review/analysis
- Product launches
- Positioning workshops
- Product launch campaigns
Public Relations
- Media relations - national, local, trade, financial, consumer, business, technology, education
- Analyst and influencer briefings
- Media appointments and blitzes at trade shows
Collateral
- Sales literature, brochures, and technical data “fact” sheets
- Annual reports
- Web site development
- Multimedia presentations
- Employee and customer newsletters
- Special event support materials
- Corporate/product folders and brochures
- Product and/or Service Videos
- Incentive strategies
Direct Mail
- Continuity/Ongoing campaigns
- Promotions and dimensional piece design
- Tracking methodology/lifetime customer value calculations
- Creative concepts and production
- Mail house coordination/list selection and management
Advertising
- Corporate identity
- Advertising (print, Internet and broadcast)
- Creative
- Print and Multimedia Production
- Internet marketing
- Media buying
- Events marketing
- Collateral
- Direct mail
- Video development
- Brand/identity development
- Creative concepts and production (print, Internet and broadcast)
- Media research and planning (print and broadcast)
Trade Show Support
- Booth theme development
- Graphics/display design
- Booth production coordination
- Pre-show target audience mailings
- In-booth promotions and prizes
- Product launch campaigns
- In-booth personnel support
- Pre-Tradeshow target audience mailings
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